About
Both sides, better off.
Tenacity Sponsorships connects brands with specialist YouTube creators — matched to what the brand sells, backed by real view data, and run end to end, for creators and brands in the UK, the US, Canada and Australia.
What it does
Brokerage, in the old sense.
A broker's job is to make both sides better off than they'd be agreeing scope and terms on their own: the brand gets creators matched to what it sells and offers grounded in what those channels actually reach; the creator gets a vetted offer, clean paperwork and nothing that locks them in.
Sourcing, scope and terms, contracts, invoicing and reporting are all handled by the same person, start to finish — so accountability never has anywhere to hide.
Standards
The rules are in writing.
Every deal carries the same protections: draft approval before anything publishes, a tracked link and unique promo code as standard, and ad disclosure to the standards of the campaign's market — the ASA's rules in the UK, the FTC's in the US, the local equivalent elsewhere.
None of that is a promise you have to take on trust: it's in the standard terms every campaign runs on.
Contact